«Open their World»
Myopia is a growing global pandemic, expected to affect half of the world’s population by 2050.
Collaborating with director Daan Groot, we created this film to highlight how MiYOSMART lenses do more than just correct a child’s vision — they help slow the progression of myopia, opening up a world of new possibilities and experiences.
Agency: Nomads
Creative: Fabian Hupfauf, Rebecca Took & Desmond Lissone
Director: Daan Groot