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Bachmann & Scher


Reframing classic watches as an investment for Bachmann-Scher →

Bachmann-Scher is known amongst watch enthusiasts as the dealer of very special classic watches. The interesting thing about these watches is that they are one of the few items that have seen a strong rise in value over the past decades. We brought this unexpected fact to life using the iconic design elements of selected watch faces, repositioning the company as the expert when investing in precious time.


Agency: Serviceplan Munich
Creative: Fabian Hupfauf, Cosimo Möller, 
Robert Schenk & Martin Jüstel