Strengthening the Warsteiner breweries brand story →
German family-owned brewery Warsteiner, wanted to share a stronger brand story. So we evolved their existing brand idea from ‘Das einzig Wahre’ (The one true thing), to ‘Mach das einzig Wahre’ (Do it right). Rather than focus on just the product, we captured the brewery's true passion through a very German philosophy. To bring the idea to life we found ambassadors in artists, sports stars, and everyday folk, celebrating those giving 100% to something they love. Those who are doing it right.
We created online content telling stories through photography and articles.
We expressed the brands mindset through its sponsorship of Wladimir Klitschko for the alcohol free range:
And related to locals around the country →
Warsteiner has difficulty making new friends in certain German cities that are loyal to local beers. The brand’s sponsorship of Hertha BSC is a way bringing of its personality to the city.
