A simple cardboard box that held 120 tonnes of donations →
Majid Al Futtaim, the largest developer of shopping centres in the Middle East, has for years donated heavily to refugees in the region. But in 2018 they saw worldwide support dwindling, and they asked us to help build a campaign to change that.
So in Ramadan, the month of generosity and compassion, we released a custom donation box with a simple tweak. It was divided into two sections, encouraging parents and children to each choose items of their own to donate.
